Western Africa: Newspaper Market 2024

Newspaper Market Size in Western Africa

The West African newspaper market fell to $X in 2022, shrinking by -2.4% against the previous year. In general, consumption, however, recorded a noticeable decline. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Newspaper Production in Western Africa

In value terms, newspaper production fell slightly to $X in 2022 estimated in export price. In general, production, however, continues to indicate a pronounced setback. The pace of growth appeared the most rapid in 2019 when the production volume increased by 17% against the previous year. The level of production peaked at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Newspaper Exports

Exports in Western Africa

In 2022, shipments abroad of newspapers, journals and periodicals increased by 23% to X units for the first time since 2019, thus ending a two-year declining trend. In general, exports, however, recorded a drastic downturn. The pace of growth appeared the most rapid in 2018 when exports increased by 225% against the previous year. The volume of export peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, newspaper exports skyrocketed to $X in 2022. Overall, exports, however, saw a perceptible contraction. The most prominent rate of growth was recorded in 2018 with an increase of 130% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

Exports by Country

Nigeria prevails in exports structure, finishing at X units, which was approx. 90% of total exports in 2022. Togo (X units) and Ghana (X units) followed a long way behind the leaders.

Nigeria experienced a relatively flat trend pattern with regard to volume of exports of newspapers, journals and periodicals. At the same time, Ghana (+10.2%) displayed positive paces of growth. Moreover, Ghana emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +10.2% from 2012-2022. By contrast, Togo (-7.6%) illustrated a downward trend over the same period. While the share of Nigeria (+41 p.p.) and Ghana (+2.3 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X) remains the largest newspaper supplier in Western Africa, comprising 74% of total exports. The second position in the ranking was held by Togo ($X), with a 14% share of total exports.

In Nigeria, newspaper exports expanded at an average annual rate of +2.4% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Togo (+13.0% per year) and Ghana (+16.6% per year).

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2022, reducing by -4.8% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.0%. The most prominent rate of growth was recorded in 2017 when the export price increased by 32% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2018 to 2022, the export prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Togo ($X per unit), while Nigeria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Togo (+22.2%), while the other leaders experienced more modest paces of growth.

Newspaper Imports

Imports in Western Africa

In 2022, supplies from abroad of newspapers, journals and periodicals was finally on the rise to reach X units for the first time since 2018, thus ending a three-year declining trend. Over the period under review, imports, however, continue to indicate a deep slump. The volume of import peaked at X units in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, newspaper imports surged to $X in 2022. In general, imports, however, faced a abrupt downturn. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

The purchases of the three major importers of newspapers, journals and periodicals, namely Niger, Ghana and Gambia, represented more than two-thirds of total import. Senegal (X units) ranks next in terms of the total imports with a 5.8% share, followed by Cote d'Ivoire (5.3%). The following importers - Benin (X units) and Liberia (X units) - together made up 6.6% of total imports.

From 2012 to 2022, the biggest increases were recorded for Niger (with a CAGR of +24.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Senegal ($X), Ghana ($X) and Gambia ($X) constituted the countries with the highest levels of imports in 2022, with a combined 53% share of total imports. These countries were followed by Cote d'Ivoire, Niger, Benin and Liberia, which together accounted for a further 26%.

Liberia, with a CAGR of +19.4%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Western Africa stood at $X per unit in 2022, shrinking by -35% against the previous year. Over the period under review, the import price recorded a abrupt decline. The pace of growth appeared the most rapid in 2013 when the import price increased by 50% against the previous year. The level of import peaked at $X per unit in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Senegal ($X per unit), while Niger (less than $X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Gambia (+1.0%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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