Western Africa: Market for Non-Soap Surface-Active Washing and Cleaning Preparations 2024

Market Size for Non-Soap Surface-Active Washing and Cleaning Preparations in Western Africa

In 2021, after two years of growth, there was significant decline in the West African market for non-soap surface-active washing and cleaning preparations, when its value decreased by -5.5% to $X. The total consumption indicated mild growth from 2012 to 2021: its value increased at an average annual rate of +1.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +22.3% against 2018 indices. The level of consumption peaked at $X in 2020, and then declined in the following year.

Production of Non-Soap Surface-Active Washing and Cleaning Preparations in Western Africa

In value terms, production of non-soap surface-active washing and cleaning preparations shrank to $X in 2021 estimated in export price. Over the period under review, production showed a mild decrease. The most prominent rate of growth was recorded in 2015 with an increase of 17% against the previous year. Over the period under review, production of attained the maximum level at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

Exports in Western Africa

Exports of non-soap surface-active washing and cleaning preparations soared to X tons in 2021, picking up by 15% against the previous year. Over the period under review, exports showed prominent growth. The most prominent rate of growth was recorded in 2016 with an increase of 62%. The volume of export peaked at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, exports of non-soap surface-active washing and cleaning preparations reduced to $X in 2021. In general, exports, however, recorded a abrupt curtailment. The most prominent rate of growth was recorded in 2020 when exports increased by 77% against the previous year. Over the period under review, the exports of hit record highs at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

Senegal (X tons) and Ghana (X tons) represented roughly 79% of total exports in 2021. It was distantly followed by Nigeria (X tons), generating a 19% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Ghana (with a CAGR of +69.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Senegal ($X) remains the largest non-soap surface-active washing and cleaning preparations supplier in Western Africa, comprising 71% of total exports. The second position in the ranking was held by Ghana ($X), with a 17% share of total exports.

In Senegal, exports of non-soap surface-active washing and cleaning preparations increased at an average annual rate of +11.4% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Ghana (+37.3% per year) and Nigeria (-28.5% per year).

Export Prices by Country

The export price in Western Africa stood at $X per ton in 2021, waning by -17.9% against the previous year. Over the period under review, the export price faced a abrupt decline. The pace of growth appeared the most rapid in 2020 when the export price increased by 66%. Over the period under review, the export prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Senegal ($X per ton), while Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Senegal (+2.7%), while the other leaders experienced a decline in the export price figures.

Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

Imports in Western Africa

Imports of non-soap surface-active washing and cleaning preparations rose markedly to X tons in 2021, surging by 13% on 2020. Over the period under review, imports enjoyed a prominent expansion. The pace of growth was the most pronounced in 2018 with an increase of 58% against the previous year. As a result, imports attained the peak of X tons. From 2019 to 2021, the growth of imports of failed to regain momentum.

In value terms, imports of non-soap surface-active washing and cleaning preparations soared to $X in 2021. Total imports indicated moderate growth from 2012 to 2021: its value increased at an average annual rate of +3.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +70.4% against 2016 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Ghana (X tons) represented the major importer of non-soap surface-active washing and cleaning preparations, making up 40% of total imports. Guinea (X tons) held the second position in the ranking, followed by Cote d'Ivoire (X tons), Burkina Faso (X tons), Mali (X tons), Mauritania (X tons), Togo (X tons), Gambia (X tons) and Nigeria (X tons). All these countries together held near 50% share of total imports.

Imports into Ghana increased at an average annual rate of +9.1% from 2012 to 2021. At the same time, Guinea (+24.4%), Mali (+13.7%), Gambia (+13.5%), Cote d'Ivoire (+13.2%), Burkina Faso (+12.1%) and Mauritania (+8.1%) displayed positive paces of growth. Moreover, Guinea emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +24.4% from 2012-2021. By contrast, Nigeria (-3.5%) and Togo (-4.4%) illustrated a downward trend over the same period. While the share of Guinea (+7.1 p.p.), Ghana (+6.5 p.p.), Cote d'Ivoire (+2.8 p.p.), Mali (+2.6 p.p.), Burkina Faso (+2.3 p.p.) and Gambia (+1.9 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Nigeria (-7 p.p.) and Togo (-9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported non-soap surface-active washing and cleaning preparations in Western Africa, comprising 31% of total imports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 13% share of total imports. It was followed by Guinea, with a 9% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Ghana stood at +2.7%. In the other countries, the average annual rates were as follows: Cote d'Ivoire (+10.6% per year) and Guinea (+20.1% per year).

Import Prices by Country

In 2021, the import price in Western Africa amounted to $X per ton, growing by 6.6% against the previous year. Over the period under review, the import price, however, saw a perceptible decrease. The pace of growth was the most pronounced in 2019 an increase of 27%. Over the period under review, import prices attained the peak figure at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (+5.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :