Western Africa: Market for Non-Soap Washing and Cleaning Preparations 2024

Market Size for Non-Soap Washing and Cleaning Preparations in Western Africa

The West African market for non-soap washing and cleaning preparations reduced to $X in 2022, flattening at the previous year. The total consumption indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +2.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +62.4% against 2013 indices. The level of consumption peaked at $X in 2021, and then contracted modestly in the following year.

Production of Non-Soap Washing and Cleaning Preparations in Western Africa

In value terms, non-soap washing and cleaning preparations production dropped modestly to $X in 2022 estimated in export price. Overall, production, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the production volume increased by 33% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Exports of Non-Soap Washing and Cleaning Preparations

Exports in Western Africa

Non-soap washing and cleaning preparations exports soared to X tons in 2022, with an increase of 15% compared with 2021. Over the period under review, exports saw a pronounced expansion. The pace of growth was the most pronounced in 2016 when exports increased by 94% against the previous year. The volume of export peaked in 2022 and is likely to continue growth in the near future.

In value terms, non-soap washing and cleaning preparations exports expanded sharply to $X in 2022. Overall, exports, however, continue to indicate a deep slump. The most prominent rate of growth was recorded in 2016 with an increase of 67%. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Senegal represented the main exporter of non-soap washing and cleaning preparations in Western Africa, with the volume of exports resulting at X tons, which was near 46% of total exports in 2022. Ghana (X tons) held a 28% share (based on physical terms) of total exports, which put it in second place, followed by Nigeria (20%). Cote d'Ivoire (X tons) and Togo (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Ghana (with a CAGR of +51.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Senegal ($X) remains the largest non-soap washing and cleaning preparations supplier in Western Africa, comprising 61% of total exports. The second position in the ranking was held by Nigeria ($X), with a 20% share of total exports. It was followed by Ghana, with a 13% share.

From 2012 to 2022, the average annual growth rate of value in Senegal stood at +8.3%. The remaining exporting countries recorded the following average annual rates of exports growth: Nigeria (-19.3% per year) and Ghana (+29.2% per year).

Export Prices by Country

The export price in Western Africa stood at $X per ton in 2022, which is down by -2.3% against the previous year. In general, the export price continues to indicate a abrupt shrinkage. The most prominent rate of growth was recorded in 2020 an increase of 20%. Over the period under review, the export prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+1.2%), while the other leaders experienced a decline in the export price figures.

Imports of Non-Soap Washing and Cleaning Preparations

Imports in Western Africa

In 2022, purchases abroad of non-soap washing and cleaning preparations increased by 2.3% to X tons, rising for the sixth year in a row after three years of decline. Total imports indicated a prominent expansion from 2012 to 2022: its volume increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +95.4% against 2016 indices. The pace of growth appeared the most rapid in 2017 with an increase of 38% against the previous year. The volume of import peaked in 2022 and is expected to retain growth in the near future.

In value terms, non-soap washing and cleaning preparations imports declined to $X in 2022. Total imports indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +51.3% against 2016 indices. The pace of growth appeared the most rapid in 2013 with an increase of 22%. Over the period under review, imports reached the maximum at $X in 2021, and then shrank in the following year.

Imports by Country

In 2022, Ghana (X tons) was the key importer of non-soap washing and cleaning preparations, generating 36% of total imports. It was distantly followed by Burkina Faso (X tons), Cote d'Ivoire (X tons), Guinea (X tons), Togo (X tons), Mali (X tons), Nigeria (X tons) and Mauritania (X tons), together committing a 50% share of total imports.

From 2012 to 2022, average annual rates of growth with regard to non-soap washing and cleaning preparations imports into Ghana stood at +6.9%. At the same time, Burkina Faso (+19.3%), Guinea (+16.8%), Cote d'Ivoire (+11.6%), Mali (+9.2%) and Mauritania (+6.3%) displayed positive paces of growth. Moreover, Burkina Faso emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +19.3% from 2012-2022. By contrast, Togo (-1.2%) and Nigeria (-1.3%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Burkina Faso, Guinea and Cote d'Ivoire increased by +9.8, +4.2 and +2.8 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported non-soap washing and cleaning preparations in Western Africa, comprising 30% of total imports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 12% share of total imports. It was followed by Nigeria, with a 12% share.

In Ghana, non-soap washing and cleaning preparations imports expanded at an average annual rate of +2.0% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Cote d'Ivoire (+7.8% per year) and Nigeria (+0.1% per year).

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per ton, which is down by -9.8% against the previous year. In general, the import price recorded a perceptible decrease. The pace of growth appeared the most rapid in 2014 an increase of 6% against the previous year. As a result, import price reached the peak level of $X per ton. From 2015 to 2022, the import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Nigeria ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Togo (+3.5%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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