Western Africa: Bath Preparations Market 2025

Bath Preparations Market Size in Western Africa

The West African bath preparations market rose significantly to $X in 2021, with an increase of 12% against the previous year. Overall, consumption, however, continues to indicate a noticeable downturn. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Bath Preparations Production in Western Africa

In value terms, bath preparations production rose notably to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a abrupt shrinkage. The most prominent rate of growth was recorded in 2016 when the production volume increased by 25%. Over the period under review, production hit record highs at $X in 2013; however, from 2014 to 2021, production stood at a somewhat lower figure.

Bath Preparations Exports

Exports in Western Africa

Bath preparations exports dropped markedly to X tons in 2021, with a decrease of -42.2% compared with the previous year's figure. Overall, exports recorded a sharp curtailment. The most prominent rate of growth was recorded in 2014 with an increase of 116% against the previous year. As a result, the exports reached the peak of X tons. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, bath preparations exports contracted dramatically to $X in 2021. Over the period under review, exports saw a abrupt decline. The pace of growth was the most pronounced in 2014 when exports increased by 166%. As a result, the exports reached the peak of $X. From 2015 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Cote d'Ivoire represented the largest exporter of perfumed bath salts and other bath preparations in Western Africa, with the volume of exports amounting to X tons, which was approx. 61% of total exports in 2021. It was distantly followed by Nigeria (X tons), Gambia (X tons) and Niger (X tons), together mixing up a 32% share of total exports. Ghana (X kg), Mali (X kg) and Senegal (X kg) took a minor share of total exports.

Cote d'Ivoire was also the fastest-growing in terms of the perfumed bath salts and other bath preparations exports, with a CAGR of +21.4% from 2012 to 2021. At the same time, Niger (+15.6%) and Senegal (+3.0%) displayed positive paces of growth. By contrast, Nigeria (-19.9%), Mali (-31.1%), Ghana (-34.7%) and Gambia (-36.3%) illustrated a downward trend over the same period. Cote d'Ivoire (+60 p.p.), Niger (+5.2 p.p.) and Nigeria (+3.1 p.p.) significantly strengthened its position in terms of the total exports, while Mali, Ghana and Gambia saw its share reduced by -3.9%, -12.5% and -52.9% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest bath preparations supplying countries in Western Africa were Nigeria ($X), Cote d'Ivoire ($X) and Senegal ($X), with a combined 94% share of total exports.

Cote d'Ivoire, with a CAGR of +21.4%, saw the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced a decline in the exports figures.

Export Prices by Country

In 2021, the export price in Western Africa amounted to $X per ton, growing by 2.8% against the previous year. Over the period under review, the export price showed a buoyant expansion. The most prominent rate of growth was recorded in 2015 when the export price increased by 261% against the previous year. The level of export peaked at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Nigeria ($X per ton), while Gambia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Nigeria (+19.4%), while the other leaders experienced more modest paces of growth.

Bath Preparations Imports

Imports in Western Africa

In 2021, overseas purchases of perfumed bath salts and other bath preparations increased by 23% to X tons, rising for the fourth year in a row after five years of decline. In general, imports, however, saw a mild descent. The growth pace was the most rapid in 2018 when imports increased by 113%. The volume of import peaked at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, bath preparations imports amounted to $X in 2021. Overall, imports, however, recorded a abrupt shrinkage. The pace of growth appeared the most rapid in 2018 when imports increased by 77%. The level of import peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

Nigeria (X tons) and Ghana (X tons) dominates imports structure, together generating 90% of total imports. The following importers - Senegal (X tons) and Mauritania (X tons) - together made up 4.1% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Mauritania (with a CAGR of +29.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest bath preparations importing markets in Western Africa were Ghana ($X), Nigeria ($X) and Mauritania ($X), with a combined 92% share of total imports.

Mauritania, with a CAGR of +22.2%, recorded the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced a decline in the imports figures.

Import Prices by Country

The import price in Western Africa stood at $X per ton in 2021, shrinking by -15.5% against the previous year. In general, the import price recorded a deep downturn. The growth pace was the most rapid in 2016 when the import price increased by 6.2% against the previous year. Over the period under review, import prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Mauritania ($X per ton), while Senegal ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Mauritania (-5.3%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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