Western Africa: Playing Cards Market 2024

Playing Cards Market Size in Western Africa

The West African playing cards market expanded sharply to $X in 2022, with an increase of 13% against the previous year. Over the period under review, consumption enjoyed resilient growth. The level of consumption peaked in 2022 and is likely to see steady growth in years to come.

Playing Cards Production in Western Africa

In value terms, playing cards production reached $X in 2022 estimated in export price. Overall, production, however, recorded a remarkable increase. The most prominent rate of growth was recorded in 2018 with an increase of 118%. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Playing Cards Exports

Exports in Western Africa

In 2022, shipments abroad of playing cards increased by 371% to X tons for the first time since 2017, thus ending a four-year declining trend. Over the period under review, exports enjoyed a buoyant increase. The pace of growth was the most pronounced in 2013 with an increase of 5,361% against the previous year. As a result, the exports reached the peak of X tons. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, playing cards exports surged to $X in 2022. In general, exports saw a relatively flat trend pattern. The growth pace was the most rapid in 2013 when exports increased by 601%. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Senegal dominates exports structure, recording X tons, which was near 87% of total exports in 2022. Nigeria (X kg) held the second position in the ranking, followed by Mali (X kg). All these countries together took near 10% share of total exports.

Exports from Senegal increased at an average annual rate of +40.3% from 2012 to 2022. At the same time, Mali (+70.4%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +70.4% from 2012-2022. Nigeria experienced a relatively flat trend pattern. Senegal (+79 p.p.) and Mali (+4.9 p.p.) significantly strengthened its position in terms of the total exports, while Nigeria saw its share reduced by -9.5% from 2012 to 2022, respectively.

In value terms, Senegal ($X) emerged as the largest playing cards supplier in Western Africa, comprising 50% of total exports. The second position in the ranking was held by Nigeria ($X), with a 22% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in Senegal amounted to +39.8%. In the other countries, the average annual rates were as follows: Nigeria (+6.2% per year) and Mali (+71.4% per year).

Export Prices by Country

The export price in Western Africa stood at $X per ton in 2022, with a decrease of -71.9% against the previous year. In general, the export price continues to indicate a abrupt downturn. The pace of growth appeared the most rapid in 2015 when the export price increased by 355% against the previous year. Over the period under review, the export prices hit record highs at $X per ton in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Nigeria ($X per ton), while Senegal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (+6.0%), while the other leaders experienced mixed trends in the export price figures.

Playing Cards Imports

Imports in Western Africa

In 2022, approx. X tons of playing cards were imported in Western Africa; picking up by 80% on the previous year. In general, imports saw resilient growth. The growth pace was the most rapid in 2020 when imports increased by 238% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to see gradual growth in the near future.

In value terms, playing cards imports soared to $X in 2022. Over the period under review, imports showed a prominent expansion. The pace of growth appeared the most rapid in 2020 when imports increased by 110% against the previous year. The level of import peaked in 2022 and is likely to see gradual growth in the immediate term.

Imports by Country

Ghana (X tons) and Nigeria (X tons) prevails in imports structure, together mixing up 78% of total imports. Togo (X tons) held a 7.6% share (based on physical terms) of total imports, which put it in second place, followed by Cote d'Ivoire (5%). The following importers - Mauritania (X tons) and Mali (X tons) - together made up 6.1% of total imports.

From 2012 to 2022, the biggest increases were recorded for Cote d'Ivoire (with a CAGR of +56.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Ghana ($X), Nigeria ($X) and Mauritania ($X) constituted the countries with the highest levels of imports in 2022, together accounting for 79% of total imports. Cote d'Ivoire, Togo and Mali lagged somewhat behind, together comprising a further 9.4%.

In terms of the main importing countries, Cote d'Ivoire, with a CAGR of +40.6%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per ton, shrinking by -26.4% against the previous year. Over the period under review, the import price showed a pronounced downturn. The most prominent rate of growth was recorded in 2015 an increase of 136% against the previous year. As a result, import price attained the peak level of $X per ton. From 2016 to 2022, the import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mauritania ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (+7.4%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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