Western Africa: Shampoo Market 2024

Shampoo Market Size in Western Africa

The West African shampoo market reached $X in 2022, surging by X% against the previous year. The total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by X% against 2020 indices. The level of consumption peaked at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Shampoo Production in Western Africa

In value terms, shampoo production rose modestly to $X in 2022 estimated in export price. The total production indicated a tangible expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Shampoo Exports

Exports in Western Africa

In 2022, shipments abroad of shampoos increased by X% to X tons for the first time since 2018, thus ending a three-year declining trend. Over the period under review, exports, however, continue to indicate a pronounced contraction. The most prominent rate of growth was recorded in 2014 when exports increased by X% against the previous year. Over the period under review, the exports hit record highs at X tons in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, shampoo exports skyrocketed to $X in 2022. In general, exports, however, continue to indicate a deep reduction. The most prominent rate of growth was recorded in 2014 with an increase of X% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Cote d'Ivoire dominates exports structure, finishing at X tons, which was approx. X% of total exports in 2022. It was distantly followed by Senegal (X tons), generating a X% share of total exports. The following exporters - Nigeria (X tons) and Ghana (X tons) - each reached a X% share of total exports.

Exports from Cote d'Ivoire decreased at an average annual rate of X% from 2012 to 2022. At the same time, Senegal (X%) displayed positive paces of growth. Moreover, Senegal emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of X% from 2012-2022. By contrast, Nigeria (X%) and Ghana (X%) illustrated a downward trend over the same period. While the share of Cote d'Ivoire (X p.p.) and Senegal (X p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Ghana (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Cote d'Ivoire ($X) remains the largest shampoo supplier in Western Africa, comprising X% of total exports. The second position in the ranking was held by Senegal ($X), with a X% share of total exports. It was followed by Nigeria, with a X% share.

In Cote d'Ivoire, shampoo exports shrank by an average annual rate of X% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Senegal (X% per year) and Nigeria (X% per year).

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per ton, declining by X% against the previous year. In general, the export price continues to indicate a slight decline. The pace of growth was the most pronounced in 2018 an increase of X% against the previous year. The level of export peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Senegal ($X per ton), while Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (X%), while the other leaders experienced a decline in the export price figures.

Shampoo Imports

Imports in Western Africa

In 2022, imports of shampoos in Western Africa declined to X tons, with a decrease of X% on the year before. Overall, imports, however, showed buoyant growth. The pace of growth was the most pronounced in 2013 when imports increased by X%. Over the period under review, imports attained the maximum at X tons in 2021, and then contracted in the following year.

In value terms, shampoo imports contracted to $X in 2022. In general, imports, however, continue to indicate a buoyant increase. The pace of growth was the most pronounced in 2013 when imports increased by X% against the previous year. The level of import peaked at $X in 2021, and then fell in the following year.

Imports by Country

In 2022, Mauritania (X tons), Ghana (X tons), Senegal (X tons), Guinea (X tons), Cote d'Ivoire (X tons), Gambia (X tons), Cabo Verde (X tons), Burkina Faso (X tons) and Sierra Leone (X tons) was the key importer of shampoos in Western Africa, creating X% of total import.

From 2012 to 2022, the biggest increases were recorded for Burkina Faso (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Mauritania ($X), Ghana ($X) and Senegal ($X) constituted the countries with the highest levels of imports in 2022, together accounting for X% of total imports. Cote d'Ivoire, Guinea, Gambia, Cabo Verde, Sierra Leone and Burkina Faso lagged somewhat behind, together comprising a further X%.

Guinea, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per ton, waning by X% against the previous year. In general, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 an increase of X%. As a result, import price attained the peak level of $X per ton. From 2015 to 2022, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Senegal ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (X%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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