Western Africa: Market for Soap And Organic Surface-Active Products In Bars For Toilet Use 2024

Market Size for Soap And Organic Surface-Active Products In Bars For Toilet Use in Western Africa

The West African market for soap and organic surface-active products in bars for toilet use totaled $X in 2022, increasing by 3% against the previous year. The total consumption indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.0% against 2020 indices. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Soap And Organic Surface-Active Products In Bars For Toilet Use in Western Africa

In value terms, production of soap and organic surface-active products in bars for toilet use amounted to $X in 2022 estimated in export price. Over the period under review, production showed a buoyant expansion. The most prominent rate of growth was recorded in 2020 when the production volume increased by 43% against the previous year. As a result, production reached the peak level of $X. From 2021 to 2022, production of growth remained at a somewhat lower figure.

Exports of Soap And Organic Surface-Active Products In Bars For Toilet Use

Exports in Western Africa

In 2022, after three years of decline, there was significant growth in overseas shipments of soap and organic surface-active products in bars for toilet use, when their volume increased by 59% to X tons. In general, exports, however, recorded a mild shrinkage. The volume of export peaked at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, exports of soap and organic surface-active products in bars for toilet use surged to $X in 2022. Over the period under review, exports, however, recorded a pronounced reduction. The level of export peaked at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

In 2022, Nigeria (X tons) represented the major exporter of soap and organic surface-active products in bars for toilet use, comprising 65% of total exports. It was distantly followed by Ghana (X tons) and Cote d'Ivoire (X tons), together generating a 26% share of total exports. The following exporters - Benin (X tons) and Senegal (X tons) - each recorded a 7.7% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to soap in bars for toilet use exports from Nigeria stood at +10.8%. At the same time, Benin (+46.1%) and Ghana (+1.5%) displayed positive paces of growth. Moreover, Benin emerged as the fastest-growing exporter exported in Western Africa, with a CAGR of +46.1% from 2012-2022. By contrast, Senegal (-5.5%) and Cote d'Ivoire (-16.4%) illustrated a downward trend over the same period. Nigeria (+45 p.p.), Benin (+3.9 p.p.) and Ghana (+3.7 p.p.) significantly strengthened its position in terms of the total exports, while Senegal and Cote d'Ivoire saw its share reduced by -1.8% and -50.3% from 2012 to 2022, respectively.

In value terms, Nigeria ($X) remains the largest soap in bars for toilet use supplier in Western Africa, comprising 57% of total exports. The second position in the ranking was taken by Benin ($X), with a 13% share of total exports. It was followed by Ghana, with a 12% share.

From 2012 to 2022, the average annual growth rate of value in Nigeria totaled +5.6%. In the other countries, the average annual rates were as follows: Benin (+67.9% per year) and Ghana (+0.6% per year).

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per ton, waning by -1.6% against the previous year. In general, the export price saw a noticeable contraction. The pace of growth appeared the most rapid in 2013 when the export price increased by 11%. As a result, the export price reached the peak level of $X per ton. From 2014 to 2022, the export prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Benin ($X per ton), while Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Benin (+14.9%), while the other leaders experienced mixed trends in the export price figures.

Imports of Soap And Organic Surface-Active Products In Bars For Toilet Use

Imports in Western Africa

In 2022, imports of soap and organic surface-active products in bars for toilet use in Western Africa shrank to X tons, declining by -11.6% compared with the previous year's figure. Over the period under review, imports recorded a perceptible decrease. The growth pace was the most rapid in 2013 with an increase of 51%. As a result, imports attained the peak of X tons. From 2014 to 2022, the growth of imports of remained at a somewhat lower figure.

In value terms, imports of soap and organic surface-active products in bars for toilet use shrank to $X in 2022. In general, imports continue to indicate a perceptible setback. The most prominent rate of growth was recorded in 2013 with an increase of 36% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2022, the growth of imports of remained at a lower figure.

Imports by Country

In 2022, Ghana (X tons) represented the key importer of soap and organic surface-active products in bars for toilet use, constituting 38% of total imports. Sierra Leone (X tons) ranks second in terms of the total imports with a 10% share, followed by Senegal (8.7%), Togo (7.9%), Gambia (7.4%) and Cote d'Ivoire (5.1%). The following importers - Benin (X tons), Mauritania (X tons), Liberia (X tons), Mali (X tons), Guinea (X tons) and Burkina Faso (X tons) - together made up 21% of total imports.

From 2012 to 2022, average annual rates of growth with regard to soap in bars for toilet use imports into Ghana stood at +3.2%. At the same time, Gambia (+17.5%), Togo (+12.0%), Sierra Leone (+8.0%), Liberia (+6.6%) and Mali (+5.8%) displayed positive paces of growth. Moreover, Gambia emerged as the fastest-growing importer imported in Western Africa, with a CAGR of +17.5% from 2012-2022. Guinea and Cote d'Ivoire experienced a relatively flat trend pattern. By contrast, Burkina Faso (-1.0%), Senegal (-6.6%), Mauritania (-7.9%) and Benin (-20.9%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Ghana, Sierra Leone, Gambia, Togo, Liberia and Mali increased by +17, +6.7, +6.2, +6, +2.5 and +2.2 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported soap and organic surface-active products in bars for toilet use in Western Africa, comprising 39% of total imports. The second position in the ranking was held by Sierra Leone ($X), with a 9.6% share of total imports. It was followed by Senegal, with a 9.4% share.

In Ghana, imports of soap and organic surface-active products in bars for toilet use remained relatively stable over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Sierra Leone (+4.8% per year) and Senegal (-4.8% per year).

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per ton, flattening at the previous year. Overall, the import price recorded a slight downturn. The pace of growth was the most pronounced in 2019 when the import price increased by 22%. Over the period under review, import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mauritania (+4.5%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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