Western Africa: T-Shirt Market 2025

T-Shirt Market Size in Western Africa

The West African t-shirt market amounted to $X in 2022, rising by 4.2% against the previous year. Overall, consumption showed a slight decline. The level of consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

T-Shirt Production in Western Africa

In value terms, t-shirt production contracted markedly to $X in 2022 estimated in export price. In general, production saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 with an increase of 44%. As a result, production reached the peak level of $X, and then reduced dramatically in the following year.

T-Shirt Exports

Exports in Western Africa

After five years of growth, overseas shipments of t-shirts decreased by -29.4% to X units in 2022. Over the period under review, exports, however, enjoyed a buoyant increase. The pace of growth appeared the most rapid in 2020 when exports increased by 726%. Over the period under review, the exports reached the maximum at X units in 2021, and then shrank markedly in the following year.

In value terms, t-shirt exports skyrocketed to $X in 2022. Overall, exports, however, saw a significant expansion. The pace of growth appeared the most rapid in 2020 when exports increased by 3,473% against the previous year. As a result, the exports reached the peak of $X. From 2021 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

The biggest shipments were from Liberia (X units), Guinea-Bissau (X units) and Saint Helena, Ascension and Tristan da Cunha (X units), together reaching 93% of total export. It was distantly followed by Gambia (X units), comprising a 6.4% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Guinea-Bissau (with a CAGR of +305.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Liberia ($X), Guinea-Bissau ($X) and Saint Helena, Ascension and Tristan da Cunha ($X) constituted the countries with the highest levels of exports in 2022, together accounting for 95% of total exports.

Saint Helena, Ascension and Tristan da Cunha, with a CAGR of +189.9%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Western Africa stood at $X per unit in 2022, growing by 106% against the previous year. Over the period under review, the export price recorded a prominent expansion. The pace of growth was the most pronounced in 2020 an increase of 332% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Guinea-Bissau ($X per unit), while Gambia (less than $X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Gambia (+0.9%), while the other leaders experienced a decline in the export price figures.

T-Shirt Imports

Imports in Western Africa

In 2022, after four years of growth, there was significant decline in supplies from abroad of t-shirts, when their volume decreased by -17.4% to X units. Overall, imports, however, saw a strong expansion. The most prominent rate of growth was recorded in 2021 with an increase of 99%. As a result, imports reached the peak of X units, and then dropped remarkably in the following year.

In value terms, t-shirt imports expanded markedly to $X in 2022. Total imports indicated noticeable growth from 2012 to 2022: its value increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -5.0% against 2020 indices. The most prominent rate of growth was recorded in 2020 with an increase of 40% against the previous year. As a result, imports reached the peak of $X. From 2021 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

The purchases of the seven major importers of t-shirts, namely Ghana, Guinea-Bissau, Saint Helena, Ascension and Tristan da Cunha, Senegal, Liberia, Togo and Nigeria, represented more than two-thirds of total import. Guinea (X units) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Saint Helena, Ascension and Tristan da Cunha (with a CAGR of +143.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Liberia ($X), Guinea-Bissau ($X) and Saint Helena, Ascension and Tristan da Cunha ($X) constituted the countries with the highest levels of imports in 2022, together comprising 50% of total imports.

Saint Helena, Ascension and Tristan da Cunha, with a CAGR of +112.5%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Western Africa amounted to $X per unit, growing by 34% against the previous year. Over the period under review, the import price, however, showed a deep contraction. The level of import peaked at $X per unit in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Guinea ($X per unit), while Togo ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Guinea (+2.6%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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