Western Africa: Television Receiver Market 2024

Television Receiver Market Size in Western Africa

The West African television receiver market rose to $X in 2022, picking up by 2% against the previous year. In general, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Television Receiver Production in Western Africa

In value terms, television receiver production expanded modestly to $X in 2022 estimated in export price. In general, production, however, continues to indicate a mild downturn. The pace of growth was the most pronounced in 2016 when the production volume increased by 30%. The level of production peaked at $X in 2017; however, from 2018 to 2022, production failed to regain momentum.

Television Receiver Exports

Exports in Western Africa

In 2022, shipments abroad of television receivers was finally on the rise to reach X units for the first time since 2017, thus ending a four-year declining trend. In general, exports, however, saw a deep slump. The pace of growth appeared the most rapid in 2016 with an increase of 64% against the previous year. Over the period under review, the exports reached the peak figure at X units in 2017; however, from 2018 to 2022, the exports stood at a somewhat lower figure.

In value terms, television receiver exports rose modestly to $X in 2022. Overall, exports, however, showed a abrupt shrinkage. The growth pace was the most rapid in 2017 when exports increased by 67%. The level of export peaked at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

In 2022, Togo (X units) and Nigeria (X units) were the main exporters of television receivers in Western Africa, together generating 56% of total exports. Ghana (X units) held a 13% share (based on physical terms) of total exports, which put it in second place, followed by Senegal (12%) and Sierra Leone (7.5%). The following exporters - Cote d'Ivoire (X units) and Niger (X units) - together made up 5.6% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Togo (with a CAGR of +35.5%), while the other leaders experienced more modest paces of growth.

In value terms, Nigeria ($X), Sierra Leone ($X) and Togo ($X) constituted the countries with the highest levels of exports in 2022, with a combined 63% share of total exports.

Togo, with a CAGR of +23.5%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in Western Africa amounted to $X per unit, falling by -18.6% against the previous year. In general, the export price saw a abrupt decrease. The pace of growth was the most pronounced in 2021 an increase of 106% against the previous year. Over the period under review, the export prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Sierra Leone ($X per unit), while Niger ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Sierra Leone (+2.7%), while the other leaders experienced more modest paces of growth.

Television Receiver Imports

Imports in Western Africa

In 2022, the amount of television receivers imported in Western Africa rose significantly to X units, picking up by 8.2% compared with 2021 figures. In general, imports showed buoyant growth. The pace of growth appeared the most rapid in 2014 when imports increased by 135%. Over the period under review, imports hit record highs at X units in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

In value terms, television receiver imports declined to $X in 2022. Overall, imports saw a notable increase. The pace of growth was the most pronounced in 2014 with an increase of 92% against the previous year. As a result, imports reached the peak of $X. From 2015 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

The countries with the highest levels of television receiver imports in 2022 were Ghana (X units), Nigeria (X units) and Cote d'Ivoire (X units), together resulting at 80% of total import. Guinea (X units) took a 6.3% share (based on physical terms) of total imports, which put it in second place, followed by Mali (6%). Senegal (X units) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Mali (with a CAGR of +37.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest television receiver importing markets in Western Africa were Nigeria ($X), Ghana ($X) and Cote d'Ivoire ($X), together accounting for 82% of total imports. Guinea, Senegal and Mali lagged somewhat behind, together comprising a further 9.3%.

Among the main importing countries, Mali, with a CAGR of +18.0%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Western Africa stood at $X per unit in 2022, declining by -13.6% against the previous year. Over the period under review, the import price showed a abrupt downturn. The pace of growth was the most pronounced in 2017 when the import price increased by 35% against the previous year. Over the period under review, import prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Nigeria ($X per unit), while Mali ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (-1.6%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :