Global Couscous Market 2024

Couscous Market Size

The global couscous market rose remarkably to $X in 2021, with an increase of 11% against the previous year. The market value increased at an average annual rate of +1.4% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations in certain years. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Couscous Production

In value terms, couscous production surged to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.6% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. As a result, production reached the peak level and is likely to continue growth in the immediate term.

Couscous Exports

Exports

For the third consecutive year, the global market recorded growth in overseas shipments of couscous, which increased by 6.6% to X tons in 2021. The total export volume increased at an average annual rate of +5.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2013 when exports increased by 17%. The global exports peaked in 2021 and are likely to see steady growth in the near future.

In value terms, couscous exports rose significantly to $X in 2021. The total export value increased at an average annual rate of +5.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2020 with an increase of 17%. The global exports peaked in 2021 and are likely to see gradual growth in years to come.

Exports by Country

In 2021, Italy (X tons) and Morocco (X tons) represented the major exporters of couscousaround the world, together committing 58% of total exports. France (X tons) held the next position in the ranking, distantly followed by Tunisia (X tons). All these countries together took approx. 25% share of total exports. The following exporters - Canada (X tons), Turkey (X tons) and Israel (X tons) - each finished at a 6.4% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Turkey (with a CAGR of +61.6%), while the other global leaders experienced more modest paces of growth.

In value terms, Italy ($X), Morocco ($X) and France ($X) were the countries with the highest levels of exports in 2021, with a combined 73% share of global exports. Tunisia, Canada, Israel and Turkey lagged somewhat behind, together comprising a further 10%.

Among the main exporting countries, Turkey, with a CAGR of +52.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

The average couscous export price stood at $X per ton in 2021, growing by 1.7% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2020 when the average export price increased by 13% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Israel ($X per ton), while Tunisia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+1.1%), while the other global leaders experienced more modest paces of growth.

Couscous Imports

Imports

In 2021, approx. X tons of couscous were imported worldwide; surging by 1.5% on the previous year's figure. Overall, total imports indicated a remarkable increase from 2012 to 2021: its volume increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +74.7% against 2012 indices. The most prominent rate of growth was recorded in 2015 with an increase of 13% against the previous year. Over the period under review, global imports hit record highs in 2021 and are likely to continue growth in years to come.

In value terms, couscous imports rose modestly to $X in 2021. The total import value increased at an average annual rate of +5.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 when imports increased by 17% against the previous year. Over the period under review, global imports hit record highs in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, France (X tons), distantly followed by the UK (X tons), Belgium (X tons), Germany (X tons), the United States (X tons), Spain (X tons) and Senegal (X tons) were the key importers of couscous, together constituting 55% of total imports. The following importers - Togo (X tons), Libya (X tons), Italy (X tons), Russia (X tons), the Netherlands (X tons) and Cote d'Ivoire (X tons) - together made up 16% of total imports.

From 2012 to 2021, average annual rates of growth with regard to couscous imports into France stood at +4.1%. At the same time, Russia (+27.8%), Togo (+20.2%), Germany (+13.1%), Cote d'Ivoire (+10.1%), Spain (+7.9%), Italy (+7.9%), the Netherlands (+7.9%), the UK (+7.3%), Senegal (+6.6%) and Belgium (+5.4%) displayed positive paces of growth. Moreover, Russia emerged as the fastest-growing importer imported in the world, with a CAGR of +27.8% from 2012-2021. The United States and Libya experienced a relatively flat trend pattern. From 2012 to 2021, the share of Germany, Togo and Russia increased by +2.5, +2.2 and +2.1 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, France ($X) constitutes the largest market for imported couscous worldwide, comprising 22% of global imports. The second position in the ranking was held by Belgium ($X), with an 8.3% share of global imports. It was followed by the United States, with a 7.4% share.

In France, couscous imports increased at an average annual rate of +4.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Belgium (+6.3% per year) and the United States (+0.9% per year).

Import Prices by Country

In 2021, the average couscous import price amounted to $X per ton, with an increase of 3.2% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when the average import price increased by 5.4% against the previous year. Over the period under review, average import prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was the Netherlands ($X per ton), while Senegal ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+4.6%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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