Global Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size

In 2021, the global electric hair dryer market decreased by -2% to $X, falling for the second year in a row after eight years of growth. In general, the total consumption indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +6.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -3.2% against 2019 indices. As a result, consumption reached the peak level of $X. From 2020 to 2021, the growth of the global market failed to regain momentum.

Electric Hair Dryer Production

In value terms, electric hair dryer production totaled $X in 2021 estimated in export price. Over the period under review, production enjoyed resilient growth. The growth pace was the most rapid in 2019 when the production volume increased by 30% against the previous year. Over the period under review, global production attained the maximum level in 2021 and is likely to see steady growth in the near future.

Electric Hair Dryer Exports

Exports

In 2021, shipments abroad of electric hair dryers increased by 14% to X units, rising for the fourth consecutive year after two years of decline. Over the period under review, exports posted noticeable growth. The growth pace was the most rapid in 2018 when exports increased by 124% against the previous year. Over the period under review, the global exports hit record highs in 2021 and are likely to see steady growth in years to come.

In value terms, electric hair dryer exports surged to $X in 2021. In general, total exports indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +7.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +94.6% against 2012 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

China prevails in exports structure, finishing at X units, which was approx. 75% of total exports in 2021. It was distantly followed by Germany (X units), committing a 4.6% share of total exports. Malaysia (X units), Italy (X units), the Netherlands (X units), Thailand (X units) and France (X units) held a relatively small share of total exports.

From 2012 to 2021, average annual rates of growth with regard to electric hair dryer exports from China stood at +5.1%. At the same time, the Netherlands (+29.0%), Germany (+12.3%), Italy (+5.6%), Malaysia (+5.4%) and France (+4.8%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +29.0% from 2012-2021. By contrast, Thailand (-3.3%) illustrated a downward trend over the same period. While the share of China (+2.1 p.p.), Germany (+2.1 p.p.) and the Netherlands (+2.1 p.p.) increased significantly in terms of the global exports from 2012-2021, the share of Thailand (-2.2 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest electric hair dryer supplier worldwide, comprising 57% of global exports. The second position in the ranking was held by Malaysia ($X), with a 7.2% share of global exports. It was followed by Germany, with a 5.8% share.

From 2012 to 2021, the average annual rate of growth in terms of value in China amounted to +10.8%. In the other countries, the average annual rates were as follows: Malaysia (+4.1% per year) and Germany (+7.3% per year).

Export Prices by Country

In 2021, the average electric hair dryer export price amounted to $X per unit, surging by 8.2% against the previous year. Overall, the export price recorded noticeable growth. The most prominent rate of growth was recorded in 2016 an increase of 83% against the previous year. The global export price peaked at $X per unit in 2017; however, from 2018 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Malaysia ($X per unit), while the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+5.4%), while the other global leaders experienced more modest paces of growth.

Electric Hair Dryer Imports

Imports

In 2021, overseas purchases of electric hair dryers decreased by -9% to X units for the first time since 2014, thus ending a six-year rising trend. Overall, total imports indicated a temperate expansion from 2012 to 2021: its volume increased at an average annual rate of +3.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2019 with an increase of 14%. Over the period under review, global imports attained the peak figure at X units in 2020, and then shrank in the following year.

In value terms, electric hair dryer imports surged to $X in 2021. In general, imports, however, posted a remarkable increase. The pace of growth appeared the most rapid in 2017 with an increase of 20% against the previous year. Global imports peaked in 2021 and are likely to see steady growth in years to come.

Imports by Country

In 2021, the United States (X units), distantly followed by Germany (X units), the Netherlands (X units) and Japan (X units) represented the main importers of electric hair dryers, together making up 38% of total imports. Russia (X units), Italy (X units), France (X units), India (X units), Brazil (X units), the UK (X units), the United Arab Emirates (X units), Spain (X units) and South Korea (X units) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to electric hair dryer imports into the United States stood at +4.0%. At the same time, the Netherlands (+24.2%), India (+20.4%), the United Arab Emirates (+13.7%), South Korea (+6.4%), Germany (+5.3%), Italy (+4.3%), Spain (+2.8%), Brazil (+2.7%) and France (+2.2%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing importer imported in the world, with a CAGR of +24.2% from 2012-2021. Russia and the UK experienced a relatively flat trend pattern. By contrast, Japan (-3.7%) illustrated a downward trend over the same period. While the share of the Netherlands (+4.3 p.p.) and India (+2.6 p.p.) increased significantly in terms of the global imports from 2012-2021, the share of Japan (-4.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported electric hair dryers worldwide, comprising 16% of global imports. The second position in the ranking was held by Japan ($X), with a 7.6% share of global imports. It was followed by Germany, with a 6.7% share.

In the United States, electric hair dryer imports increased at an average annual rate of +6.6% over the period from 2012-2021. The remaining importing countries recorded the following average annual rates of imports growth: Japan (+3.2% per year) and Germany (+5.8% per year).

Import Prices by Country

The average electric hair dryer import price stood at $X per unit in 2021, growing by 27% against the previous year. Over the last nine years, it increased at an average annual rate of +4.6%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Japan ($X per unit), while India ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+7.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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