Overview of the Global Market for Sanitary Towels, Tampons, Napkins and Diapers

Market Size for Sanitary Towels, Tampons, Napkins and Diapers

In 2021, the global sanitary towel and diaper market decreased by -1.2% to $X, falling for the second year in a row after three years of growth. Over the period under review, the total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +8.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -1.4% against 2019 indices. Over the period under review, the global market attained the maximum level at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers

In value terms, sanitary towel and diaper production contracted slightly to $X in 2021 estimated in export price. In general, production, however, showed resilient growth. The most prominent rate of growth was recorded in 2013 when the production volume increased by 40% against the previous year. Global production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were exported worldwide; standing approx. at the previous year. The total export volume increased at an average annual rate of +3.5% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 11% against the previous year. The global exports peaked in 2021 and are expected to retain growth in the near future.

In value terms, sanitary towel and diaper exports rose to $X in 2021. The total export value increased at an average annual rate of +2.3% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 12% against the previous year. Over the period under review, the global exports reached the peak figure at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

In 2021, China (X tons), distantly followed by Turkey (X tons), Poland (X tons), the Czech Republic (X tons), Germany (X tons), the Netherlands (X tons) and Belgium (X tons) represented the major exporters of sanitary towels, tampons, napkins and diapers, together making up 55% of total exports. The United States (X tons), Japan (X tons), Canada (X tons), Sweden (X tons), Mexico (X tons) and France (X tons) followed a long way behind the leaders.

China was also the fastest-growing in terms of the sanitary towels, tampons, napkins and diapers exports, with a CAGR of +11.9% from 2012 to 2021. At the same time, Mexico (+10.8%), the Czech Republic (+9.9%), Turkey (+5.2%), Japan (+5.1%), France (+3.7%), Canada (+3.3%), the Netherlands (+3.2%) and Belgium (+1.2%) displayed positive paces of growth. Poland, the United States and Sweden experienced a relatively flat trend pattern. By contrast, Germany (-2.9%) illustrated a downward trend over the same period. While the share of China (+9.4 p.p.) and the Czech Republic (+2.7 p.p.) increased significantly in terms of the global exports from 2012-2021, the share of the United States (-1.7 p.p.), Poland (-2.4 p.p.) and Germany (-4.9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest sanitary towel and diaper supplying countries worldwide were China ($X), Germany ($X) and Poland ($X), with a combined 31% share of global exports. These countries were followed by the Czech Republic, Japan, the Netherlands, Canada, the United States, Turkey, Belgium, Mexico, Sweden and France, which together accounted for a further 41%.

Mexico, with a CAGR of +11.1%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, growing by 3.9% against the previous year. Overall, the export price, however, continues to indicate a mild decrease. The most prominent rate of growth was recorded in 2018 when the average export price increased by 4.6% against the previous year. Over the period under review, the average export prices attained the maximum at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Germany ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+1.0%), while the other global leaders experienced mixed trends in the export price figures.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports

In 2021, the amount of sanitary towels, tampons, napkins and diapers imported worldwide amounted to X tons, standing approx. at the previous year. The total import volume increased at an average annual rate of +3.6% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of 11% against the previous year. Over the period under review, global imports hit record highs at X tons in 2019; afterwards, it flattened through to 2021.

In value terms, sanitary towel and diaper imports rose modestly to $X in 2021. The total import value increased at an average annual rate of +2.5% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2013 when imports increased by 12%. Global imports peaked in 2021 and are likely to see steady growth in the immediate term.

Imports by Country

The countries with the highest levels of sanitary towel and diaper imports in 2021 were the United States (X tons), Germany (X tons), France (X tons), the UK (X tons), Belgium (X tons), Canada (X tons), Iraq (X tons), the Philippines (X tons), Russia (X tons), China (X tons), Spain (X tons) and the Netherlands (X tons), together recording 45% of total import. Australia (X tons) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by the United States (with a CAGR of +5.8%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper importing markets worldwide were the United States ($X), Germany ($X) and France ($X), with a combined 20% share of global imports. The UK, China, Canada, Russia, Belgium, Australia, Spain, the Netherlands, the Philippines and Iraq lagged somewhat behind, together accounting for a further 28%.

The Philippines, with a CAGR of +9.9%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, picking up by 2.5% against the previous year. In general, the import price, however, recorded a mild contraction. The pace of growth appeared the most rapid in 2018 an increase of 4.2%. Global import price peaked at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was China ($X per ton), while Iraq ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+4.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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