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Report World - Printed or Illustrated Postcards and Printed Cards - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

World - Printed or Illustrated Postcards and Printed Cards - Market Analysis, Forecast, Size, Trends and Insights

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Global Postcard Market 2024

Postcard Market Size

In 2021, the global postcard market was finally on the rise to reach $X after two years of decline. The market value increased at an average annual rate of +1.1% from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked at $X in 2016; afterwards, it flattened through to 2021.

Postcard Production

In value terms, postcard production expanded markedly to $X in 2021 estimated in export price. In general, production, however, showed a pronounced setback. The pace of growth was the most pronounced in 2014 with an increase of 25%. Over the period under review, global production reached the maximum level at $X in 2015; however, from 2016 to 2021, production remained at a lower figure.

Postcard Exports

Exports

After three years of decline, shipments abroad of printed or illustrated postcards and printed cards increased by 5.3% to X tons in 2021. Over the period under review, exports, however, recorded a perceptible decline. The pace of growth appeared the most rapid in 2014 when exports increased by 21% against the previous year. The global exports peaked at X tons in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

In value terms, postcard exports rose modestly to $X in 2021. In general, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 14%. As a result, the exports reached the peak of $X. From 2018 to 2021, the growth of the global exports failed to regain momentum.

Exports by Country

China prevails in exports structure, resulting at X tons, which was approx. 72% of total exports in 2021. It was distantly followed by Hong Kong SAR (X tons), generating a 6.9% share of total exports. The Netherlands (X tons), the UK (X tons), Belgium (X tons), Vietnam (X tons) and Germany (X tons) held a minor share of total exports.

Exports from China decreased at an average annual rate of -3.2% from 2012 to 2021. At the same time, Vietnam (+35.3%) and Belgium (+9.4%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of +35.3% from 2012-2021. By contrast, the UK (-1.1%), Germany (-1.5%), Hong Kong SAR (-4.3%) and the Netherlands (-10.4%) illustrated a downward trend over the same period. China (+6.7 p.p.), Belgium (+1.9 p.p.) and Vietnam (+1.9 p.p.) significantly strengthened its position in terms of the global exports, while the Netherlands saw its share reduced by -3.4% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest postcard supplier worldwide, comprising 46% of global exports. The second position in the ranking was taken by the Netherlands ($X), with an 18% share of global exports. It was followed by the UK, with a 6.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value in China was relatively modest. In the other countries, the average annual rates were as follows: the Netherlands (+11.4% per year) and the UK (-1.5% per year).

Export Prices by Country

The average postcard export price stood at $X per ton in 2021, falling by -3.3% against the previous year. Overall, export price indicated a moderate expansion from 2012 to 2021: its price increased at an average annual rate of +4.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 an increase of 18% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2020, and then dropped in the following year.

Prices varied noticeably country of origin: the country with the highest price was the Netherlands ($X per ton), while Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+24.3%), while the other global leaders experienced more modest paces of growth.

Postcard Imports

Imports

In 2021, after four years of decline, there was significant growth in overseas purchases of printed or illustrated postcards and printed cards, when their volume increased by 37% to X tons. Overall, imports, however, saw a relatively flat trend pattern. Global imports peaked at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, postcard imports surged to $X in 2021. In general, imports, however, showed a relatively flat trend pattern. Global imports peaked at $X in 2017; however, from 2018 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, the United States (X tons) was the key importer of printed or illustrated postcards and printed cards, mixing up 43% of total imports. The UK (X tons) took the second position in the ranking, distantly followed by France (X tons). All these countries together held approx. 24% share of total imports. The following importers - Hong Kong SAR (X tons), Germany (X tons), the Netherlands (X tons), Canada (X tons), Ireland (X tons), Belgium (X tons) and Australia (X tons) - together made up 22% of total imports.

Imports into the United States increased at an average annual rate of +6.8% from 2012 to 2021. At the same time, France (+10.3%), Ireland (+8.5%) and Germany (+1.8%) displayed positive paces of growth. Moreover, France emerged as the fastest-growing importer imported in the world, with a CAGR of +10.3% from 2012-2021. The Netherlands experienced a relatively flat trend pattern. By contrast, Belgium (-2.0%), the UK (-4.7%), Canada (-8.1%), Hong Kong SAR (-11.1%) and Australia (-13.2%) illustrated a downward trend over the same period. From 2012 to 2021, the share of the United States and France increased by +21 and +3.1 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported printed or illustrated postcards and printed cards worldwide, comprising 29% of global imports. The second position in the ranking was held by the UK ($X), with a 14% share of global imports. It was followed by Germany, with a 9.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value in the United States amounted to -3.0%. In the other countries, the average annual rates were as follows: the UK (-2.1% per year) and Germany (+6.6% per year).

Import Prices by Country

In 2021, the average postcard import price amounted to $X per ton, reducing by -11.1% against the previous year. In general, the import price, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 14%. Global import price peaked at $X per ton in 2019; however, from 2020 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Germany ($X per ton), while Hong Kong SAR ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+11.0%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The country with the largest volume of postcard consumption was China, accounting for 29% of total volume. Moreover, postcard consumption in China exceeded the figures recorded by the second-largest consumer, the UK, twofold. The U.S. ranked third in terms of total consumption with a 13% share.
The country with the largest volume of postcard production was China, comprising approx. 81% of total volume. Moreover, postcard production in China exceeded the figures recorded by the second-largest producer, Hong Kong SAR, more than tenfold. The third position in this ranking was occupied by Mexico, with a 5% share.
In value terms, China remains the largest postcard supplier worldwide, comprising 50% of global exports. The second position in the ranking was occupied by the UK, with a 6.1% share of global exports. It was followed by Hong Kong SAR, with a 5.8% share.
In value terms, the largest postcard importing markets worldwide were the U.S., the UK and Germany, with a combined 60% share of global imports.
The average postcard export price stood at $7,349 per ton in 2020, which is down by -8.3% against the previous year.
In 2020, the average postcard import price amounted to $10,768 per ton, declining by -7.3% against the previous year.

This report provides an in-depth analysis of the global postcard market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • UNCode 32520-0 - Printed or illustrated postcards and printed cards

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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