World - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights
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View PricingGlobal Toy Market 2024
Toy Market Size
The global toy market totaled $X in 2021, therefore, remained relatively stable against the previous year. In general, the total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +5.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -1.4% against 2019 indices. Global consumption peaked at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.
Toy Production
In value terms, toy production shrank to $X in 2021 estimated in export price. Over the period under review, production posted a remarkable increase. The pace of growth was the most pronounced in 2016 when the production volume increased by 21%. Global production peaked at $X in 2020, and then dropped slightly in the following year.
Toy Exports
Exports
In 2021, the amount of dolls and toys exported worldwide skyrocketed to X tons, rising by 21% compared with 2020 figures. Overall, total exports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +6.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +121.5% against 2014 indices. The most prominent rate of growth was recorded in 2016 when exports increased by 51% against the previous year. Over the period under review, the global exports reached the peak figure in 2021 and are likely to continue growth in the near future.
In value terms, toy exports skyrocketed to $X in 2021. Over the period under review, exports enjoyed a strong expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.
Exports by Country
China dominates exports structure, accounting for X tons, which was near 66% of total exports in 2021. It was distantly followed by Thailand (X tons), mixing up an 8.4% share of total exports. Hong Kong SAR (X tons), the Czech Republic (X tons), Germany (X tons) and the Netherlands (X tons) held a minor share of total exports.
From 2012 to 2021, average annual rates of growth with regard to toy exports from China stood at +7.3%. At the same time, Thailand (+48.7%), the Netherlands (+11.3%), the Czech Republic (+7.0%) and Germany (+4.0%) displayed positive paces of growth. Moreover, Thailand emerged as the fastest-growing exporter exported in the world, with a CAGR of +48.7% from 2012-2021. By contrast, Hong Kong SAR (-9.5%) illustrated a downward trend over the same period. Thailand (+8 p.p.) and China (+6.3 p.p.) significantly strengthened its position in terms of the global exports, while Hong Kong SAR saw its share reduced by -8.3% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, China ($X) remains the largest toy supplier worldwide, comprising 66% of global exports. The second position in the ranking was taken by the Czech Republic ($X), with a 4.7% share of global exports. It was followed by Germany, with a 3.8% share.
In China, toy exports expanded at an average annual rate of +16.7% over the period from 2012-2021. In the other countries, the average annual rates were as follows: the Czech Republic (+5.5% per year) and Germany (+4.5% per year).
Export Prices by Country
In 2021, the average toy export price amounted to $X per ton, rising by 7.1% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.0%. The pace of growth was the most pronounced in 2014 when the average export price increased by 43%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices failed to regain momentum.
There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while China ($X per ton) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+8.8%), while the other global leaders experienced more modest paces of growth.
Toy Imports
Imports
Global toy imports skyrocketed to X tons in 2021, growing by 17% against 2020. The total import volume increased at an average annual rate of +3.8% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.
In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +4.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.
Imports by Country
The United States represented the largest importing country with an import of about X tons, which finished at 37% of total imports. The following importers - Germany (X tons), the UK (X tons), Thailand (X tons), France (X tons), the Netherlands (X tons), Hong Kong SAR (X tons), Russia (X tons), Japan (X tons), the Czech Republic (X tons), Poland (X tons), Canada (X tons) and Belgium (X tons) - together made up 34% of total imports.
From 2012 to 2021, average annual rates of growth with regard to toy imports into the United States stood at +10.1%. At the same time, Thailand (+51.1%), Poland (+12.4%), the Netherlands (+9.5%), the Czech Republic (+7.0%), Germany (+4.3%), Belgium (+3.7%), France (+2.6%), Japan (+1.2%) and Russia (+1.0%) displayed positive paces of growth. Moreover, Thailand emerged as the fastest-growing importer imported in the world, with a CAGR of +51.1% from 2012-2021. The UK and Canada experienced a relatively flat trend pattern. By contrast, Hong Kong SAR (-8.2%) illustrated a downward trend over the same period. While the share of the United States (+15 p.p.) and Thailand (+3.6 p.p.) increased significantly in terms of the global imports from 2012-2021, the share of Hong Kong SAR (-5.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.
In value terms, the United States ($X) constitutes the largest market for imported dolls and toys worldwide, comprising 31% of global imports. The second position in the ranking was held by Germany ($X), with a 6.8% share of global imports. It was followed by the UK, with a 4.9% share.
In the United States, toy imports increased at an average annual rate of +5.1% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Germany (+5.1% per year) and the UK (+2.3% per year).
Import Prices by Country
The average toy import price stood at $X per ton in 2021, picking up by 7.3% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when the average import price increased by 17%. Global import price peaked at $X per ton in 2018; however, from 2019 to 2021, import prices failed to regain momentum.
Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Japan ($X per ton), while the United States ($X per ton) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+5.0%), while the other global leaders experienced more modest paces of growth.
Source: IndexBox Platform
Frequently Asked Questions (FAQ) :
This report provides an in-depth analysis of the global toy market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 32401100 - Dolls representing only human beings
- Prodcom 32401200 - Toys representing animals or non-human creatures
- Prodcom 32401300 - Parts and accessories for dolls representing only human beings
- Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
- Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
- Prodcom 32403200 - Puzzles
- Prodcom 32403900 -
- Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
- Prodcom 32403940 - Other toys of plastics
- Prodcom 32403960 - Toy die-cast miniature models of metal
- Prodcom 32403990 - Other toys n.e.c.
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Company coverage:
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- CONSUMPTION BY COUNTRY
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE
- PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
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LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption, By Country, 2018–2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Destination, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Origin, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Consumption, By Country, 2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Production, By Country, 2023
- Production, In Physical Terms, By Country, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, 2012–2023
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