Global Vanilla Market 2025

Vanilla Market Size

In 2022, the global vanilla market increased by 14% to $X, rising for the second consecutive year after two years of decline. Over the period under review, the total consumption indicated a noticeable expansion from 2012 to 2022: its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +27.2% against 2020 indices. Over the period under review, the global market reached the maximum level in 2022 and is likely to continue growth in years to come.

Vanilla Production

In value terms, vanilla production dropped to $X in 2022 estimated in export price. In general, production saw a perceptible expansion. The pace of growth was the most pronounced in 2016 when the production volume increased by 38%. Global production peaked at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

The countries with the highest volumes of production in 2022 were Madagascar (X tons), Indonesia (X tons) and Mexico (X tons), together accounting for 69% of global production.

From 2012 to 2022, the biggest increases were recorded for Mexico (with a CAGR of +4.1%), while production for the other global leaders experienced more modest paces of growth.

Vanilla Exports

Exports

In 2022, global exports of vanilla contracted modestly to X tons, approximately reflecting 2021 figures. Overall, exports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 with an increase of 13% against the previous year. Over the period under review, the global exports attained the peak figure at X tons in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, vanilla exports fell to $X in 2022. In general, exports, however, recorded buoyant growth. The pace of growth was the most pronounced in 2016 with an increase of 90%. Over the period under review, the global exports attained the peak figure at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

In 2022, Madagascar (X tons) represented the major exporter of vanilla, committing 40% of total exports. France (X tons) held a 7.1% share (based on physical terms) of total exports, which put it in second place, followed by Papua New Guinea (6.2%), Turkey (6.1%), Canada (5.7%), the United States (5.4%) and Indonesia (4.9%). The following exporters - the Netherlands (X tons), Germany (X tons), China (X tons) and South Africa (X tons) - together made up 11% of total exports.

From 2012 to 2022, average annual rates of growth with regard to vanilla exports from Madagascar stood at -3.7%. At the same time, the Netherlands (+22.2%), Papua New Guinea (+20.1%), the United States (+7.7%), South Africa (+7.0%), Turkey (+5.6%), China (+2.9%), Indonesia (+2.0%) and Canada (+1.9%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +22.2% from 2012-2022. France experienced a relatively flat trend pattern. By contrast, Germany (-5.8%) illustrated a downward trend over the same period. While the share of Papua New Guinea (+5.3 p.p.), the Netherlands (+3.8 p.p.), the United States (+3 p.p.) and Turkey (+2.8 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of Germany (-2.5 p.p.) and Madagascar (-14.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Madagascar ($X) remains the largest vanilla supplier worldwide, comprising 60% of global exports. The second position in the ranking was taken by France ($X), with a 7.7% share of global exports. It was followed by Indonesia, with a 6.7% share.

In Madagascar, vanilla exports expanded at an average annual rate of +20.5% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: France (+13.4% per year) and Indonesia (+26.2% per year).

Export Prices by Country

The average vanilla export price stood at $X per ton in 2022, waning by -6.5% against the previous year. Overall, the export price, however, showed a resilient increase. The pace of growth was the most pronounced in 2016 when the average export price increased by 97%. The global export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Madagascar ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Madagascar (+25.1%), while the other global leaders experienced more modest paces of growth.

Vanilla Imports

Imports

Global vanilla imports rose significantly to X tons in 2022, with an increase of 14% against the year before. The total import volume increased at an average annual rate of +1.1% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 15% against the previous year. Over the period under review, global imports attained the maximum in 2022 and are expected to retain growth in the immediate term.

In value terms, vanilla imports stood at $X in 2022. Over the period under review, imports showed a significant expansion. The pace of growth was the most pronounced in 2016 when imports increased by 66%. Global imports peaked at $X in 2018; however, from 2019 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, the United States (X tons), distantly followed by France (X tons), Indonesia (X tons), Germany (X tons), Canada (X tons) and the UK (X tons) represented the main importers of vanilla, together mixing up 69% of total imports. Syrian Arab Republic (X tons), the Netherlands (X tons), Belgium (X tons), Spain (X tons), Saudi Arabia (X tons) and Denmark (X tons) held a minor share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Syrian Arab Republic (with a CAGR of +41.7%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($X), France ($X) and Germany ($X) were the countries with the highest levels of imports in 2022, with a combined 69% share of global imports. Canada, the Netherlands, Indonesia, Belgium, the UK, Denmark, Spain, Saudi Arabia and Syrian Arab Republic lagged somewhat behind, together accounting for a further 19%.

Among the main importing countries, Indonesia, with a CAGR of +47.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average vanilla import price amounted to $X per ton, waning by -8.3% against the previous year. Overall, the import price, however, posted a buoyant expansion. The most prominent rate of growth was recorded in 2016 an increase of 84%. Global import price peaked at $X per ton in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while Syrian Arab Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+27.3%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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