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Report World - Wallpaper and Wall Coverings - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

World - Wallpaper and Wall Coverings - Market Analysis, Forecast, Size, Trends and Insights

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Global Wallpaper Market 2024

Wallpaper Market Size

The global wallpaper market was finally on the rise to reach $X in 2021, after two years of decline. Over the period under review, consumption showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 with an increase of 9.9% against the previous year. As a result, consumption attained the peak level of $X. From 2019 to 2021, the growth of the global market failed to regain momentum.

Wallpaper Production

In value terms, wallpaper production rose modestly to $X in 2021 estimated in export price. Overall, production showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 15% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2021, global production growth remained at a somewhat lower figure.

Wallpaper Exports

Exports

In 2021, the amount of wallpaper and wall coverings exported worldwide totaled X tons, surging by 7.1% compared with the previous year. In general, exports, however, showed a slight curtailment. The most prominent rate of growth was recorded in 2017 when exports increased by 11%. The global exports peaked at X tons in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, wallpaper exports surged to $X in 2021. Overall, exports, however, showed a slight slump. The global exports peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

China was the largest exporting country with an export of around X tons, which amounted to 38% of total exports. Germany (X tons) ranks second in terms of the total exports with a 12% share, followed by Russia (9.4%), Ukraine (6.5%), Belgium (5.5%) and Belarus (4.8%). South Korea (X tons), Italy (X tons), the UK (X tons), France (X tons), Latvia (X tons), the Netherlands (X tons) and Turkey (X tons) took a little share of total exports.

From 2012 to 2021, average annual rates of growth with regard to wallpaper exports from China stood at +12.1%. At the same time, Latvia (+21.2%), Russia (+19.0%), Turkey (+8.1%) and Belgium (+2.9%) displayed positive paces of growth. Moreover, Latvia emerged as the fastest-growing exporter exported in the world, with a CAGR of +21.2% from 2012-2021. By contrast, the Netherlands (-1.5%), France (-3.0%), the UK (-3.7%), Belarus (-4.6%), Germany (-6.5%), South Korea (-7.7%), Italy (-13.4%) and Ukraine (-14.2%) illustrated a downward trend over the same period. From 2012 to 2021, the share of China, Russia, Belgium and Latvia increased by +27, +7.7, +1.9 and +1.6 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest wallpaper supplier worldwide, comprising 28% of global exports. The second position in the ranking was held by Germany ($X), with a 12% share of global exports. It was followed by Russia, with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of value in China amounted to +10.7%. In the other countries, the average annual rates were as follows: Germany (-7.5% per year) and Russia (+18.5% per year).

Export Prices by Country

In 2021, the average wallpaper export price amounted to $X per ton, surging by 10% against the previous year. Over the period under review, the export price, however, saw a relatively flat trend pattern. Over the period under review, the average export prices reached the maximum at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was the UK ($X per ton), while Latvia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Latvia (+4.5%), while the other global leaders experienced more modest paces of growth.

Wallpaper Imports

Imports

In 2021, global imports of wallpaper and wall coverings rose slightly to X tons, picking up by 3.3% against the previous year. Over the period under review, imports, however, recorded a noticeable decline. The most prominent rate of growth was recorded in 2017 with an increase of 12%. Global imports peaked at X tons in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

In value terms, wallpaper imports soared to $X in 2021. In general, imports, however, recorded a perceptible reduction. Over the period under review, global imports hit record highs at $X in 2013; however, from 2014 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Russia (X tons), followed by Kazakhstan (X tons), the UK (X tons), France (X tons) and India (X tons) represented the major importers of wallpaper and wall coverings, together making up 36% of total imports. Uzbekistan (X tons), Iran (X tons), the United Arab Emirates (X tons), Azerbaijan (X tons), Latvia (X tons), the United States (X tons), Kyrgyzstan (X tons) and the Netherlands (X tons) held a relatively small share of total imports.

From 2012 to 2021, the biggest increases were recorded for India (with a CAGR of +22.4%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the largest wallpaper importing markets worldwide were Russia ($X), France ($X) and the United States ($X), together accounting for 24% of global imports. These countries were followed by Kazakhstan, the UK, the United Arab Emirates, Uzbekistan, the Netherlands, India, Azerbaijan, Iran, Latvia and Kyrgyzstan, which together accounted for a further 33%.

In terms of the main importing countries, Azerbaijan, with a CAGR of +28.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

The average wallpaper import price stood at $X per ton in 2021, rising by 12% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. Over the period under review, average import prices attained the maximum at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the United States ($X per ton), while Iran ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Azerbaijan (+18.3%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The countries with the highest volumes of wallpaper consumption in 2021 were China, Russia and India, together comprising 48% of global consumption. These countries were followed by Turkey, Japan, Germany, the UK, the United States, South Korea, France, Canada, Spain and Kazakhstan, which together accounted for a further 29%.
The country with the largest volume of wallpaper production was China, comprising approx. 30% of total volume. Moreover, wallpaper production in China exceeded the figures recorded by the second-largest producer, Russia, twofold. The third position in this ranking was occupied by India, with a 7.4% share.
In value terms, the largest wallpaper supplying countries worldwide were Germany, Russia and China, with a combined 36% share of global exports. Belgium, the UK, Italy, Ukraine, France, the Netherlands, South Korea, Belarus, Turkey and Latvia lagged somewhat behind, together comprising a further 48%.
In value terms, Russia, France and the United States appeared to be the countries with the highest levels of imports in 2021, with a combined 25% share of global imports. The UK, the United Arab Emirates, Kazakhstan, the Netherlands, Iran, Azerbaijan, India, Saudi Arabia, Latvia and Indonesia lagged somewhat behind, together comprising a further 32%.
In 2021, the average wallpaper export price amounted to $4,928 per ton, surging by 11% against the previous year.
In 2021, the average wallpaper import price amounted to $4,809 per ton, surging by 12% against the previous year.

This report provides an in-depth analysis of the global wallpaper market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 17241100 - Wallpaper and similar wall coverings, window transparencies of paper

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

William Morris & Co., Trustworth Wallpapers, Lewis & Wood, Sanderson, Little Greene, Scion, Zoffany, The Sherwin-Williams Company, ABC Imaging, F. Schumacher & Co., York Wallcoverings, Monadnock Paper Mills, Brewster Home Fashions, Osborne & Little, Waldan Paper Services, Maya Romanoff Corporation, Omni W.C., Elitis, The Victorian Museum, de Gournay, Silk Plaster

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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