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Report World - Whisky - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

World - Whisky - Market Analysis, Forecast, Size, Trends and Insights

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Global Whisky Market 2024

Whisky Market Size

The global whisky market expanded to $X in 2022, increasing by 3.8% against the previous year. The market value increased at an average annual rate of +2.0% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. Global consumption peaked in 2022 and is expected to retain growth in the immediate term.

Whisky Production

In value terms, whisky production stood at $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.1% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 with an increase of 22%. Over the period under review, global production attained the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Whisky Exports

Exports

In 2022, shipments abroad of whisky increased by 18% to X litres, rising for the second year in a row after two years of decline. In general, exports recorded a relatively flat trend pattern. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, whisky exports soared to $X in 2022. The total export value increased at an average annual rate of +2.4% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2021 when exports increased by 21% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports by Country

The UK was the major exporter of whisky in the world, with the volume of exports accounting for X litres, which was near 58% of total exports in 2022. The United States (X litres) held an 11% share (based on physical terms) of total exports, which put it in second place, followed by Ireland (7.4%). The following exporters - India (X litres), France (X litres), the Netherlands (X litres), Canada (X litres), Germany (X litres) and Singapore (X litres) - together made up 15% of total exports.

From 2012 to 2022, average annual rates of growth with regard to whisky exports from the UK stood at +2.5%. At the same time, Ireland (+8.2%), India (+6.9%), the Netherlands (+6.2%) and France (+5.0%) displayed positive paces of growth. Moreover, Ireland emerged as the fastest-growing exporter exported in the world, with a CAGR of +8.2% from 2012-2022. Germany experienced a relatively flat trend pattern. By contrast, the United States (-4.7%), Singapore (-4.9%) and Canada (-9.6%) illustrated a downward trend over the same period. From 2012 to 2022, the share of the UK and Ireland increased by +9 and +3.8 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the UK ($X) remains the largest whisky supplier worldwide, comprising 53% of global exports. The second position in the ranking was held by the United States ($X), with a 9.6% share of global exports. It was followed by Singapore, with a 7.4% share.

In the UK, whisky exports increased at an average annual rate of +1.3% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: the United States (+1.6% per year) and Singapore (+3.3% per year).

Export Prices by Country

The average whisky export price stood at $X per litre in 2022, with an increase of 2.1% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2021 when the average export price increased by 8.8%. The global export price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Singapore ($X per litre), while India ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Canada (+11.4%), while the other global leaders experienced more modest paces of growth.

Whisky Imports

Imports

In 2022, global whisky imports reached X litres, picking up by 9% against the year before. The total import volume increased at an average annual rate of +2.2% from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by 12%. Over the period under review, global imports reached the peak figure in 2022 and are likely to continue growth in years to come.

In value terms, whisky imports rose rapidly to $X in 2022. The total import value increased at an average annual rate of +2.2% over the period from 2012 to 2022; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by 17% against the previous year. Over the period under review, global imports hit record highs in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

In 2022, the United States (X litres), followed by France (X litres) and Russia (X litres) represented the largest importers of whisky, together committing 26% of total imports. The following importers - Germany (X litres), Japan (X litres), Spain (X litres), Brazil (X litres), India (X litres), the Netherlands (X litres), Poland (X litres), the United Arab Emirates (X litres), Australia (X litres) and Canada (X litres) - together made up 34% of total imports.

From 2012 to 2022, the biggest increases were recorded for Canada (with a CAGR of +21.1%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($X) constitutes the largest market for imported whisky worldwide, comprising 15% of global imports. The second position in the ranking was held by France ($X), with a 6.7% share of global imports. It was followed by Germany, with a 4.2% share.

In the United States, whisky imports increased at an average annual rate of +1.3% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: France (+0.4% per year) and Germany (+1.3% per year).

Import Prices by Country

In 2022, the average whisky import price amounted to $X per litre, increasing by 4.4% against the previous year. Over the period under review, the import price, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2018 an increase of 8.1% against the previous year. Global import price peaked at $X per litre in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($X per litre), while Brazil ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+7.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The countries with the highest volumes of in 2021 were the United States, India and Japan, together accounting for 29% of global consumption. These countries were followed by Indonesia, Canada, France, the UK, Russia, Pakistan, Bangladesh, Brazil, Iran and Thailand, which together accounted for a further 34%.
The country with the largest volume of whisky production was the UK, accounting for 40% of total volume. Moreover, whisky production in the UK exceeded the figures recorded by the second-largest producer, India, threefold. The United States ranked third in terms of total production with a 10% share.
In value terms, the UK remains the largest whisky supplier worldwide, comprising 57% of global exports. The second position in the ranking was occupied by the United States, with a 9.4% share of global exports. It was followed by Ireland, with an 8.7% share.
In value terms, the United States constitutes the largest market for imported whisky worldwide, comprising 15% of global imports. The second position in the ranking was occupied by France, with a 7.4% share of global imports. It was followed by Singapore, with a 5% share.
In 2021, the average whisky export price amounted to $7.8 per litre, rising by 13% against the previous year.
The average whisky import price stood at $6.8 per litre in 2021, picking up by 3.7% against the previous year.

This report provides an in-depth analysis of the global whisky market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 11011030 - Whisky (important: excluding alcohol duty)

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

  • Global market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Global production, split by region and country
  • Global trade (exports and imports)
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Company coverage:

Diageo, Chivas Brothers, William Grant & Sons, BacardiLa Martiniquaise, The Edrington Group, Belvedere, Beam Suntory, Whyte & Mackay, Inver House (Thai Beverage), LVMH, Loch Lomond, Distell, Campari, Macleod Distillers, James Eadie, Brown-Forman Corporation, Heaven Hill Brands, Sazerac Company, Kirin Holdings Company, Luxco, Castle Brands, Tuthilltown Spirits

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. GLOBAL PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. GLOBAL IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. GLOBAL EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • United States
    • China
    • Japan
    • Germany
    • United Kingdom
    • France
    • Brazil
    • Italy
    • Russian Federation
    • India
    • Canada
    • Australia
    • Republic of Korea
    • Spain
    • Mexico
    • Indonesia
    • Netherlands
    • Turkey
    • Saudi Arabia
    • Switzerland
    • Sweden
    • Nigeria
    • Poland
    • Belgium
    • Argentina
    • Norway
    • Austria
    • Thailand
    • United Arab Emirates
    • Colombia
    • Denmark
    • South Africa
    • Malaysia
    • Israel
    • Singapore
    • Egypt
    • Philippines
    • Finland
    • Chile
    • Ireland
    • Pakistan
    • Greece
    • Portugal
    • Kazakhstan
    • Algeria
    • Czech Republic
    • Qatar
    • Peru
    • Romania
    • Vietnam

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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